Inventor of Snapchat
Snapchat has been rated among the top three apps that are used globally. The idea of disappearing pictures is the trademark of this app and not only that but you actually get awarded for your snap score bah!
Fascinating, isn’t it?
Having said that, have you ever wondered who is the inventor of this brilliant app? Well, not one but they are three of them!
FRIENDS TO BUSINESS PARTNERS
The three: Reggie Brown, Evan Spiegel, and Bobby Murphy met at Stanford University. It was the last semester of Brown and Spiegel at the university in spring 2011, while Murphy had already graduated from the university.
One day, Reggie Brown said -‘ I wish the pictures that I’m sending to this girl would disappear on their own !’, Murphy and Spiegel were surprised but also thought that this idea was a million-dollar one.
And voila! The idea of disappearing pictures was worked on and brought into reality by inventing an app which was named PicaBoo.
PICABOO
PicaBoo stood on a foundation which made the pictures disappear as soon as the receiver saw them once!
The Ghost logo was designed by the three and they posted themselves as; Brown – CMO, Murphy – CTO, and Spiegel – CEO.
Picaboo was launched in July 2011, but due to a lack of marketing, the application had only 127 users by the end of the summer. Some things are always inevitable and that’s what happened with the three!
Reggie Brown thought that the company wouldn’t work and that he wanted his 30% share and that just messed up their friendship and the company partnership as well.
PICABOO TO SNAPCHAT
Murphy and Spiegel thought that the demands weren’t right and they cut him off!
The app was renamed Snapchat and the marketing strategy was targeted towards High school students.
This was the time when there were fewer inputs and more outputs. The app reached a popularity level which gave Snapchat over 100,000 users by the end of spring 2012.
Due to its popularity, a lot of companies started endorsing Snapchat.
Facebook thought that Snapchat would bring a glitch into their business and they offered Murphy and Spiegel about $3 million but the owners thought the company was way too worthy than just three million!
And so they denied.
By the end of 2013, the application was worth over $10 million and I think they made a good choice by denying the offer made by Facebook!
It is 2016 now and the current value of the application is way more than 15 million dollars and by having a look at the popularity chart, this app is a trendsetter and cannot be compared with any other app in this world!
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