Brands make it the hard way to reach a particular mark and set a benchmark. There is a lot of psychology and strategy involved in doing so, besides the quality of the product.
Where publicity stunts, advertising, and marketing strategies are one side of the job, brand naming is an entirely different and essential side to target the concerned customers.
When it comes to Indian markets customers are easily flattered by the brand name. No wonder, a little bit of foreign touch in the name becomes appealing to the targeted buyers and they are attracted towards it.
Our inclination towards more foreign goods and products is making these brands to name them so. Come, let’s burst the bubble and find the relation of these brands with the foreign land if any.
1. La Opala
Well, everything in French sounds cool and better! That’s the reason where this Indian crockery brand got its name from. Surprisingly, it is a Kolkata-based crockery brand.
2. Munich Polo
With an obvious European sounding name, this kids’ wear brand has nothing to do with foreign relations. It is just another trick on Indian mindsets that have a fascination for foreign things.
3. Monte Carlo
A part of Ludhiana based Nahar group, this woolen clothing brand only has an Italian name and is actually 100% Indian.
4. Da Milano
People’s fascination for Italian sounding names has inspired this brand to name it so. This luxury brand of high-end leather accessories and home furnishings is not even a bit involved with Italy. Indian entrepreneur Sahil Malik owns it.
5. Louis Philippe
A must brand on every Indian men’s closet, Louis Philippe is totally home-grown. It is just that the name was inspired by the French king Louis Philippe from 1830. Surprisingly, this brand is owned by Aditya Birla Group’s division Madura Fashion and Lifestyle.
Well, sorry folks if you feel dejected! There’s even more on the list.
6. Chandon Wine
Though owned by French specialist Moet Hennessy, Chandon is completely produced with grapes grown a few kilometres outside of Mumbai.
7. East India Company
Believe it or not, Mumbai-born Sanjiv Mehta owns this premier luxury goods company.
8. Franco Leone
Yet another premium footwear brand based out of Delhi with an Italian name just to appeal to the Indian customers to boost sales.
9. Peter England
Peter England is a premium menswear brand with an obvious English heritage, right? Wrong! In reality, it is a part of Madura Fashion and Lifestyle.