Does a yellow room make you feel anxious? Does blue color have a calm and relaxing effect on you? There has been a long belief among artists and interior designers that color can affect your mood, behavior, and decisions. The great artist Pablo Picasso once said: “Colors follow the changes of emotion.”
A color is a potent tool for communication. It has the power to influence our physiological reactions, describe our emotions, and influence our moods and choices.
There are colors that can be associated with increased blood pressure and metabolism and eyestrain.
How is it, that a simple tool – color, is such a dominant force in our emotions? Why are our bodies and mind influenced by it to a great extent? Although color perceptions are subjective, some color effects have universal meaning.
There are warm colors – on the red side of the spectrum and there are cool colors – on the blue side of the spectrum. Warm colors like red, orange, yellow can evoke warmth and comfort along with anger and hostility. Cool colors, on the other hand, can make us feel calm, sad or indifferent.
Chromotherapy uses colors to heal. In this, colors are used to stimulate the body and the mind, heal the lungs, increase energy level, soothe illness and treat pain.
So much so, has come around from the various interpretations of different colors and their effects on our emotions, moods, and decisions.
White is used in different meanings in different cultural contexts. It signifies wedding in Christian but mourning in Hindu.
White has a clean, neutral effect on us. It makes us feel pure, innocent and creates a sense of space, which is why it is increasingly becoming a popular color in interior designs.
Wear black, you’ll look slim. Why? Because black makes us perceive things thinner than they are.
It marks authority, power, intelligence, and strength.
Black is also associated with evil and of course, death, in some cultures.
No, we are not talking about the 50 Shades of Grey.
Gray, as a color, is very underrated. This simple color can make something look timeless. It is not the purity of white and not the evil of black. It is neutral.
Red as a color is so important in our lives that we have dedicated an entire month to it. It shows love, romance, gentleness, and warmth. The color itself has a vibrant energy and excitement related to it.
It is also the color of blood, which means life.
Orange, has a happy, energetic, enthusiastic effect on our mind. It is often related to wealth, prosperity, sophistication, and change.
It can be seen at sunset, which is the most beautiful sight in the entire day.
The color of the sun, of flowers, of spring. Yellow is a vibrant, cheery, optimistic color.
It is also related to anger, frustration, and hunger.
Green is the color of Mother Earth. Its natural, cool, and signifies growth and positiveness.
Just like our nature, it shows harmony, calmness, and fertility.
“Green with envy” is a very common saying because this color is also associated with the negative emotions of jealousy.
Blue is the color of the sky and the sea. It shows calmness, serenity, wisdom, care, loyalty, truth and focus.
It is also associated with cold weather.
This particular color is associated with royalty, wealth, sophistication, wisdom, exoticness, respect, prosperity and mystery.
Brown is another common color found in nature. It is the color of the bark of a tree and various animals.
It shows reliability, friendship, stability, and comfort.
Pink is often said to be a “girl’s color”. Well, it might not be entirely false, since it represents every quality that makes a good daughter- love, care, calmness, and gentleness.
Color preferences exert an influence on the products people purchase, the clothes they choose to dress up in and the way they perceive their environment. People tend to select certain objects in colors that invoke a specific mood or feeling, for instance, choosing a car color that is fun or enthusiastic, or choosing boots that have a classy color, or dresses with the color unique to the general trend. Room colors are also decided on the same basis such as painting a bedroom a soft green to create a peaceful mood.
So what’s the bottom line? While color does have a remarkable extent of influence on our daily moods and choices and even our health, it is subjective to various personal, cultural and situational factors. Though color psychology is highly developed, the presence of colors in our lives is so deep-rooted that we need a lot of research to gain a much better understanding of it.